let me tell you a secret…
“THE IT-BAG IS DEAD!”
Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.
But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.
In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.
Fendi Baguette
Via Fashionphile
$2,895
What Constitutes an It-Bag
So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.
Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.
By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?
Dior Saddle Bag
Via Fashionphile
$3,250
Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.
And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as welL, vysoká kvalita maximalistických tašek z roku 2000 je zřídka vidět, stejně jako k lepšímu, mnozí by se hádali.
Dalším skutečným měničem her v prominentní kultuře peněženek je Instagram (a v poslední době Tiktok), jehož dopad byl dvojí. Pro začátečníky je nyní snazší než kdy jindy získat expozici, o které se špičkové značky dříve musely soupeřit s okamžikem „správného místa, správného času“, může být znovu vytvořen přímo na zdrojích spotřebitele! Sociální síť také vytvořila platformu, kde se nové značky mohou předvést v metodě, která byla dříve téměř nemožná u špičkových hráčů, takže nyní celebrity i úchyty ovlivňujících osob jsou stejně jako další „novou obrovskou věc „Stejně jako se jedná o vychvalování svých návrhářských nákupů. Ve skutečnosti to byla také často novost tašky, která přispěla k jejímu faktoru: batoh Prada Nylon byl úplně prvním špičkovým taškem pro využití materiálu, zatímco Proenza Schouler PS1, běžně nabízený jako bez loga bez loga bez loga bez loga bez loga Anti-It-Bag, rychle provedl hvězdu IT-Bag. Stuart Vevers, styl brilantní za mnoha svorkami z Mulberry, trenér i Loewe, o tom pozorovateli poznamenal: „Co dělá IT tašku, je něco nového – to je jediný vzorec, který existuje.“
Batoh Prada Vela
Via Fashionphile
525 $
Je IT-Bag opravdu mrtvý?
Takže když se snažíme prozkoumat (a potenciálně přehrát) trajektorii IT-baků, je pro postupně obtížné vysledovat jakýkoli typ pevné cesty vůbec. Měl by být Longchamp le pliage, na extrémně spodní části nákladového spektra, stejně jako to ve skříni všech, o IT-Bag? Pokud ne, co cenově dostupně cenově dostupný kbelík Mansur Gavriel, který byl běžně nabízen jako moderní IT-bag? Na druhou stranu by měl být Chanel Boy, který není tak „klasický“ jako 2,55, myslet o IT-tašku nebo „klasické“? Ve skutečnosti je jedinou charakteristikou, která se zdá, že platí pro historické IT-tašky, že jejich popularita byla prchavá. Přišli, dobyli se a také tiše vytvořili svou metodu na trh s dalším prodejem, protože značky dnes vyvíjejí nové styly v naději, že replikují své vzorce a dosáhnou této úrovně úspěchu a také žádoucí. Takže, stejně jako více tašek na dnešní nasycené tržní popularitě, poháněné skóre vlivných osob, z nichž mnohé jsou založeny pouze na rozbalení/recenzích vaku, jsme zpět do věku IT-baků, nebo ji mají Nakonec bylo obtížnější produkovat IT-baky pro značky?